FastFood Nutrition
data storytelling
This project turns a single McDonald’s nutrition dataset into ten playful visual charts. It explores how far one dataset can stretch across different visualization types, while staying visually unified and making complex nutritional information feel approachable and engaging.
Nutrition data can easily feel clinical or preachy — I wanted to avoid that. So I leaned into McDonald's own brand language: warm reds and golden yellows, plus the tactile feel of wrinkled, slightly messy wrapping paper. The aim was to keep things familiar and fun, even as it revealed some uncomfortable nutritional truths.
Made using:
Flourish
Illustrator
Photoshop
InDesign
View all 10 graphs in one PDF